2020
DOI: 10.52123/1994-2370-2020-73-2-36-42
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Abstract: The purpose of this paper was to study the importance Kazakhstani HR specialists place on the competitive advantage of an online personal brand of a job candidate provides compared to a CV (Resume). The results showed that the majority of the respondents find the online personal brand of a job candidate valuable. It also influences HR specialists' preselection decisions. However, the CV (Resume) remains as a more informative source compared to an online personal brand. HR specialists rarely or occasionally do … Show more

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