Online personal brand in the kazakhstani HR context

Abstract

The purpose of this paper was to study the importance Kazakhstani HR specialists place on the competitive advantage of an online personal brand of a job candidate provides compared to a CV (Resume). The results showed that the majority of the respondents find the online personal brand of a job candidate valuable. It also influences HR specialists' preselection decisions. However, the CV (Resume) remains as a more informative source compared to an online personal brand. HR specialists rarely or occasionally do …