On the effects of perceived value in the mobile moment

Chen, Jessica Hsiaofen; Fu, Jen-Ruei

doi:10.1016/j.elerap.2017.12.009

Cited by 51 publications

(45 citation statements)

References 27 publications

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“…Both perceived usefulness and satisfaction depend on the degree of confirmation. If user's expectation is highly confirmed, then perceived usefulness and satisfaction will be improved [21] and they will be more willing to continue using it.…”

Section: Precious Studies On Ogbmentioning

confidence: 99%

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Xia

Chae

2021

Sustainability

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Online group buying (OGB) is a unique, innovative, and interesting online business model that seems to have a bright future. However, many group buying websites (GBWs) have not stood the test of time. Different from traditional e-commerce websites, GBWs create a rich value experience for consumers, but no research has explored how these benefits help GBWs achieve sustainable development. In this study, the expectation confirmation model (ECM) and relationship marketing are integrated to explore how these multi-dimensional perceived values influence relationship quality (satisfaction and relationship commitment) and ultimately shape loyalty (continuous intention and positive electronic word of mouth (eWOM)). The research model and hypotheses are empirically tested with 278 valid responses using partial least squares-structural equation modeling (PLS-SEM). The results show that satisfaction (SAT) and relationship commitment (RC) are primary antecedents of continuous intention (CI) and positive eWOM (PE). We found interesting differences in the effects of multi-dimensional perceived values on relationship quality and loyalty. Hedonic value can help GBWs improve relationship quality and directly promote the spread of PE, thus attracting new users. Utilitarian value can only increase satisfaction and directly affect CI, helping GBW retain existing users. Social value cannot improve user satisfaction, but it can help GBW develop long-term emotional connections with users and indirectly shape user loyalty. Finally, the implication, limitations, and future research directions are described.

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Section: Precious Studies On Ogbmentioning

confidence: 99%

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Xia

Chae

2021

Sustainability

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“…In addition, Chen et al (2012) mentions that the subject of expectation uncertainty theory is that repurchase behavior depends on satisfaction [67]. Satisfied customers often tend to make positive word-of-mouth, and have a strong intention to keep using the service [68]. The research structure is shown in Figure 1.…”

Section: H6 Salesperson Behaviors Have a Positive Impact On Mobile Pmentioning

confidence: 99%

“…The definition of utilitarian value is the consumers' assessment of the actual advantages and costs of using mobile payment services, with reference to [23]. The definition of Hedonic value is the degree to which consumers acquire emotional and sensory experience in using mobile payment services, with references to [68]. The salesperson selling behaviors are defined as the feelings brought to consumers by interaction between salesperson and consumer in the sales process, with reference to 36].…”

Section: Measurementmentioning

confidence: 99%

How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction—The SOR Model

Chen

Chung

Tsai³

2019

Sustainability

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In recent years, due to smartphones being more popular and the wireless network infrastructure improving, individuals are no longer constrained by the workflow on personal computers. Therefore, business operators are constantly launching new mobile application services for everyday life. This study mainly explores how mobile payment adopts the determinants, and adds utilitarian value, hedonic value and salesperson performance as antecedences to understand whether utilitarian value, hedonic value and salesperson behavior can affect satisfaction through determinants, as well as to understand consumers’ mobile payment usage intention through the stimulus-response model. The research objectives of this study are mainly mobile payment users in Taiwan. 425 valid questionnaires were received. This study uses a structural equation model to analyze the data. This study’s results indicate that utilitarian value, hedonic value and salesperson selling behaviors positively affects customers’ satisfaction, which customers’ satisfaction positively affects mobile payment usage intention. The research results could provide mobile payment operators with references in the design and implementation of the mobile payment and application process, thereby accelerating the popularization of mobile payment.

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“… Pierdicca et al (2019) assert that flow is intrinsically tied to emotional engagement as well as the requirements for task experiences. Participants state that they devote time and effort to their activity because they gain a flow state of experience from it, in which their emotions are positive and energized with full involvement ( Shaw and Krug, 2013 ; Huang et al, 2014 ; Guo et al, 2016 ; Chen and Fu, 2018 ). Flow mediates the connection to the presence and positive levels of emotion, and involvement experience leads to a higher level of resonance ( Johnson et al, 2014 ; Marín-Morales et al, 2019 ).…”

Section: Theoretical Foundationsmentioning

confidence: 99%

Participating in Online Museum Communities: An Empirical Study of Taiwan’s Undergraduate Students

Chen

Lai

2021

Front. Psychol.

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With the worldwide spread of the Internet, human activity has become permeated by digital media, which shapes communication and interaction and speeds up the improvement of the experience and diffusion of museum exhibitions. Contemporary museums must understand their audiences, especially with respect to online preferences and surfing involvement experiences. Museums are changing in an effort to attract young netizens to access and use museum resources. Virtual museums are increasingly using digital exhibitions to preserve and apply their collections and establishing online community platforms to interact with young people. This study investigates the underlying mechanism of online community characteristics that enhance audiences’ emotional resonance and involvement. Results from a questionnaire survey (N = 1168) of Taiwan undergraduate students show that perceived relevance and esteem improve their emotional resonance, which can attract new people and maintain existing relationships within their communities. Following flow theory, maintaining community relationship characteristics increases emotional resonance, which, in turn, enhances user involvement, but we found only small significant effects of emotional resonance on involvement. These findings illuminate the mechanism of the attitudinal relationship building and maintenance for online museum communities and advance the practical contributions of online museum community use and effects.

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On the effects of perceived value in the mobile moment

Cited by 51 publications

References 27 publications

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction—The SOR Model

Participating in Online Museum Communities: An Empirical Study of Taiwan’s Undergraduate Students

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