2017
DOI: 10.1590/1982-4017-170206-6216 View full text |Buy / Rent full text
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Abstract: Toys have a playing purpose as well as a multi-functional dimension, as they relate to visual communication since their representations lead to unexpected practices by the child, which stimulates designers to be constantly exploring new ways of presenting their narratives to a double-audience of both parents and children. This article investigates how the discourse of toy campaigns has changed over the last decade, by focusing on the verbal and visual features of contemporary toy campaigns. It draws on the soc… Show more

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“…
Resumo: No mundo contemporâneo atual, caracterizado por discussões que trazem à baila a natureza multifacetada e multirracial da sociedade, a representatividade nos brinquedos ainda se mostra como algo incomum (ALMEIDA, 2017). Para nossa pesquisa, consideraremos os brinquedos como representações semióticas, no sentido de que eles significam a sociedade, refletindo seus papéis, tecnologias, identidades e práticas (CALDAS-COULTHARD; van LEEUWEN, 2002).
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“…
Resumo: No mundo contemporâneo atual, caracterizado por discussões que trazem à baila a natureza multifacetada e multirracial da sociedade, a representatividade nos brinquedos ainda se mostra como algo incomum (ALMEIDA, 2017). Para nossa pesquisa, consideraremos os brinquedos como representações semióticas, no sentido de que eles significam a sociedade, refletindo seus papéis, tecnologias, identidades e práticas (CALDAS-COULTHARD; van LEEUWEN, 2002).
…”
unclassified
“…Representatividade. Família.Abstract: In today's contemporary world, characterized by discussions that bring to light the multifaceted and multi-racial nature of society, the representativeness in toys still shows itself to be uncommon (ALMEIDA, 2017). For our research, we will consider toys as semiotic representations, in the sense that they give meaning to society, reflecting its roles, technologies, identities, and practices (CALDAS-COULTHARD; van LEEUWEN, 2002).…”
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