2017
DOI: 10.1590/1982-4017-170206-6216 View full text |Buy / Rent full text
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Abstract: Toys have a playing purpose as well as a multi-functional dimension, as they relate to visual communication since their representations lead to unexpected practices by the child, which stimulates designers to be constantly exploring new ways of presenting their narratives to a double-audience of both parents and children. This article investigates how the discourse of toy campaigns has changed over the last decade, by focusing on the verbal and visual features of contemporary toy campaigns. It draws on the soc… Show more

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