Observed Choices for Food Safety in Retail, Survey, and Auction Markets

Does Taste Beat Food Safety? Evidence From the “Pêra Rocha” Case in Portugal

“…Methods with this feature are called incentive-compatible methods for eliciting willingness to pay (Alfnes et al, 2006). EM give the opportunity to control the type and timing of information provided to participants and observe changes in bidding behaviour (Shogren et al, 1999). A lot of research studies have used EM to assess consumers' WTP for different quality attributes.…”

“…Due to the concern over the "hypothetical nature" of the stated preferences approaches, research conducted more recently has used experimental economics procedures to elicit WTP for food safety attributes. This technique has been applied to a number of different food safety attributes including reductions in pesticides risk (Roosen et al, 1998;Rozan et al, 2004), pathogen risk , and in the use of food irradiation (Shogren et al 1999). Advantages and limitations of EM in valuing food safety attributes have been discussed in the literature.…”

Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions

“…Experimental markets have proved to be an interesting and alternative methodology to elicit consumers' WTP (Menkhaus et al, 1992;Buhr et al, 1993;Hayes et al, 1996;and Shogren et al, 1999;among others), since experiments can be implemented so as to respect incentive compatibility. By using monetary incentives and real products which can be purchased by participants in an auction, this procedure allows the researcher to evaluate consumers' acceptance of new products as well as to measure the impact of using different sources of information to communicate the specific attributes about the new product.…”

Design of Stated Preference Surveys: Is There More to Learn from Behavioral Economics?

“…Then there are studies that compare lab experiments, SP surveys, and behaviors outside the lab. Shogren et al (1999) conducted a hypothetical mail survey and a lab experiment concerning irradiated food, and compared the results with actual store purchases. They found that both the survey and the lab experiment resulted in a larger predicted market share of irradiated chicken than the actual market share in the grocery store.…”