volume 11, issue 2, P52-68 2016
DOI: 10.1590/2176-457323516
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Abstract: ABSTRACT This paper deals with the presence of promotional discourse in scientific popularization texts published in Ciência Hoje das Crianças (CHC) magazine. Observing articles published in CHC, we verified the presence of a discursive aim of incitation directed at young readers. We hypothesized that the promotional discourse could be evidenced in those texts and investigated, in a corpus of 30 texts, the communicational and discursive characteristics of this discourse. The analysis results corroborated our …

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