2021
DOI: 10.30892/gtg.35215-661
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Nuanced Gender Perceptions: Tourism Business Capabilities in Kwazulu-Natal, South Africa

Abstract: We explored nuanced gender perceptions regarding the influences that business capabilities may have on tourism-related business operations in Durban, KwaZulu-Natal. We used structured questionnaire to collect data from 150 tourism-related entrepreneurs and managers. This study made no conclusive finding that gender does play a role with regard to differentiating business success or performance, as reported in some literature. However, marketing capability is the main factor that influence business performance.

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Cited by 5 publications
(4 citation statements)
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“…Some previous research such as (Ahn & Winters, 2022;Aldila Krisnaresanti et al, 2020;Nzama & Ezeuduji, 2020), has established a connection between education and both entrepreneurial intent and performance. However, the paradoxical decline in entrepreneurial activity rates, despite the presence of high education levels, raises questions (Nimeshi, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Some previous research such as (Ahn & Winters, 2022;Aldila Krisnaresanti et al, 2020;Nzama & Ezeuduji, 2020), has established a connection between education and both entrepreneurial intent and performance. However, the paradoxical decline in entrepreneurial activity rates, despite the presence of high education levels, raises questions (Nimeshi, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…In the tourism literature, several socio-demographic variables and factors have been identified as influencing residents’ perceptions of tourism impacts, determining whether they will support or reject the industry (Song et al, 2021). Some of the variables and socio-demographic characteristics identified include residents’ nationality (Hammad et al, 2017a, 2017b); age, birthplace and education (Almeida-Garcia et al, 2015; Ap and Crompton, 1998), residents’ income (Gursoy et al, 2019), residents’ attachment to their community (Almeida-Garcia et al, 2016; Lankford and Howard, 1994; Woosnam et al, 2018), residents-tourists level of interactions (Almeida-Garcia et al, 2015; Nzama, 2008), knowledge about tourism (Javier, 2016; Tosun, 2000), residents’ proximity to the tourist centre (Jurowski and Gursoy, 2004; Ritchie and Inkari, 2006), type of tourist and tourism targeted (Madrigal, 1995; Vargas-Sanchez et al, 2011), the involvement of residents in tourism decision-making and planning (Lawson, 2013; Muganda et al, 2013b; Sirakaya et al, 2002), benefits from tourism and level of economic and tourism development (Andereck et al, 2005; Latkova and Vogt, 2012; Nunkoo, 2015; Nunkoo and Ramkissoon, 2010; Nunkoo et al, 2013). Apart from these variables, how colonialism (and neo-colonialism) influence residents’ perceptions seem under-discussed.…”
Section: Literature Review On Tourism and Colonialismmentioning
confidence: 99%
“…These obstacles substantially jeopardize the expansion of small businesses. Small businesses have several obstacles, particularly a shortage of capital, which contributes to their gradual expansion (Nzama and Ezeuduji, 2020). According to Nzama and Ntini (2022), small business owners, particularly women, often have little management education and expertise.…”
Section: Introductionmentioning
confidence: 99%