The 3D finite deformation beam model originally developed by Simo is appropriately modified to derive a finite element formulation for the static and dynamic analysis of flexible electrical conductors. In contrast to what is currently carried out in the literature, a linear viscoelastic constitutive equation and an additional mass proportional damping mechanism are introduced to account for energy dissipation in a physically consistent way. The model is used for simulation of free and forced vibration tests performed on an actual electrical conductor. Energy balance calculations illustrate the reliability of the computations. The experiments reveal amplitude dependence of both stiffness and damping, pointing out the presence of material nonlinearity in the cable. The development of numerical models that can account for the amplitude dependence of bending stiffness and energy dissipation capacity is subject of current computational and experimental work.