New Marketing Communications to Promote Agricultural Products to Foreign Markets

Abstract

The widespread development of the Internet has allowed the use of information and communication technologies and transformed the traditional methods of promoting products in the domestic and foreign markets. Against the background of the general trend towards individualization in working with consumers, information and communication technologies are becoming more widespread in order to expand communication and receive feedback from the end user. At the present stage of development, marketing is becoming one of the conditions for successful functioning in market conditions for enterprises in the agricultural sector. The advancement of communication technologies and their widespread adoption have prompted agricultural producers and retailers to explore various online resources and channels of communication with consumers and use them to promote their products. The paper examines the experience of using various types of marketing communications to promote agricultural products for export and analyzes their potential and prospects for use by domestic producers.