“…It is likely that high affording/high attractive tools evaluation might exert additive effects on the neural activity. Hence, we hypothesized that high affording/ high attractive tools might elicit an amplitude enhancement of the P200, indexing the access to the object representation system (Amsel et al, in press;Luck and Hillyard, 1994;Phillips and Takeda, 2009;Schendan and Lucia, 2010) and of the fronto-central N300, indexing conceptual processing (Schendan and Kutas, 2007), motor representations processing (Proverbio et al, 2011;Petit et al, 2006) and esthetic appreciation process (Jacobsen and Höfel, 2003). Moreover, the evaluation of high affording/high attractive tools may enhance the P300 component that represents an attentional updating process (Polich, 2007) and has been shown to be sensitive to positive arousing stimuli (DelPlanque et al, 2004(DelPlanque et al, , 2006De Tommaso et al, 2008).…”