volume 11, issue 4, P284-292 2010
DOI: 10.1038/nrn2795
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Abstract: AbstractThe application of neuroimaging methods to product marketing -neuromarketing -has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, the hope that neuroimaging will provide marketers with information that is not obtainable through conventional marketing methods. Although neuroimaging is unlikely to be cheaper than other tools in the near fut…

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