2016
DOI: 10.3389/fnhum.2016.00051
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Neural Basis of Two Kinds of Social Influence: Obedience and Conformity

Abstract: Event-related potentials (ERPs) were used in this study to explore the neural mechanism of obedience and conformity on the model of online book purchasing. Participants were asked to decide as quickly as possible whether to buy a book based on limited information including its title, keywords and number of positive and negative reviews. Obedience was induced by forcing participants to buy books which received mostly negative reviews. In contrast, conformity was aroused by majority influence (caused by positive… Show more

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Cited by 21 publications
(17 citation statements)
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“…The social influence from parent were significantly related to the most preferred snack and beverage choice of snack of the athletes. This results indicate that the learned and practised eating habits developed since young, due to their obedience to the parent's requirement (Xie et al 2016), still has its effects as the athletes enter adolescent. Apart from Poczwardowski (2002) theorized that the athlete-coach relationship provided a channel in which influence can be realized.…”
Section: Discussionmentioning
confidence: 83%
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“…The social influence from parent were significantly related to the most preferred snack and beverage choice of snack of the athletes. This results indicate that the learned and practised eating habits developed since young, due to their obedience to the parent's requirement (Xie et al 2016), still has its effects as the athletes enter adolescent. Apart from Poczwardowski (2002) theorized that the athlete-coach relationship provided a channel in which influence can be realized.…”
Section: Discussionmentioning
confidence: 83%
“…An example of the compliance in the field of sports nutrition is the compliance of the athletes towards the request of their sports dietitians/ nutritionists and medical officer. Social conformity is the change of one's attitude, beliefs or behaviours to match group norms that are implicitly or explicitly shared by a group of individuals (Xie et al 2016;Cialdini et al 2004;Asch 1951). Friends or peers' influence is a good example of this.…”
Section: Introductionmentioning
confidence: 99%
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“…Although in many instances conformity and obedience are functional, in these experiments and in some instances in real life, conformity and obedience can become dysfunctional and even harmful. A review by Cialdini and Goldstein (2004 , p. 61) argued that people are in general “motivated to form accurate perceptions of reality and react accordingly, to develop and preserve meaningful social relationships, and to maintain a favorable self-concept.” In general, compared to conformity, obedience seems to induce greater cognitive conflict ( Xie et al, 2016 ). Social influence theory postulates that attitudes, beliefs and action are influenced through the processes of compliance, identification and internalization ( Kelman, 1958 ).…”
Section: Agnotology Induced Conformity Obedience and Cognitive Dissomentioning
confidence: 99%
“…When understanding the outcomes and effects of influence, captology only considered compliance of the agent as the result. Xie et al [20] expanded on the outcomes of social influence by including obedience and conformity. These terms were drawn from the work of Cialdini in 2004 [21].…”
Section: A Computer Propagated Influencementioning
confidence: 99%