Wiley Encyclopedia of Management 2015
DOI: 10.1002/9781118785317.weom090540
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Network

Abstract: This article discusses the role of networks in business to business marketing. It outlines the importance of considering how individual business relationships are affected by the other relationships of the firm as well as the other relationships of their customers and suppliers. This understanding of networks and position in a network can be seen to provide the basis for business strategy.

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“…Zolkiewski [18] Three, in-depth case studies were undertaken in the UK National Health Service (NHS)…”
Section: Welch Andmentioning
confidence: 99%
“…Zolkiewski [18] Three, in-depth case studies were undertaken in the UK National Health Service (NHS)…”
Section: Welch Andmentioning
confidence: 99%