Neighbourhood governance, citizen initiatives and media application: Investigating community group buying during Shanghai's COVID lockdown

Yang, Ronghui; Qi, Yuanbo

doi:10.1016/j.ijdrr.2023.103793

Cited by 2 publications

(3 citation statements)

References 44 publications

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“…With the continuous development of community group buying, the academic inquiry into this proposition is no longer confined to the realm of economics and marketing but can be synergistically analyzed from multidisciplinary perspectives such as sociology, technology, and psychology. On the sociological side, Yang and Qi (2023) [6] investigate how citizens initiated crisis response in their neighborhoods by investigating community group buys during the 2022 Shanghai epidemic outbreak, thus filling the gap in bottomup crisis-response research in China. The article suggests that community group buying increases the interaction between the state and society.…”

Section: Multidisciplinary Inquiry Of Community Group Buyingmentioning

confidence: 99%

Research on Optimal Group-Purchase Threshold and Pricing Strategy of Community Group Purchase

Xu,

Chen

2023

Mathematics

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This study delves into the rapidly evolving community group-buying model, specifically focusing on the determination of optimal group-buying thresholds and pricing strategies for merchants. Aiming to bridge the gap in the existing literature, the methodology employs optimization models, integrating a numerical analysis to construct and evaluate a single merchant model. The findings reveal a nuanced relationship: within a specific threshold interval, a unique group-purchase threshold exists where merchants can maximize profits by balancing group and ordinary sales. The study shows that factors like ordinary selling price, group-buying publicity, and associated costs significantly influence these thresholds and pricing strategies. A critical insight is the threshold’s variability in response to market conditions, highlighting a strategic balance for maximizing profitability. The research underscores the need for merchants to adapt their strategies in response to evolving market dynamics and consumer behaviors. However, the study acknowledges its limitations due to its theoretical nature and focus on the Chinese market, suggesting the potential for future empirical studies in diverse cultural and economic contexts. Overall, this research contributes both theoretically and practically by providing a foundational framework for merchants to optimize group-purchase thresholds and pricing strategies in the dynamic realm of community group buying.

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Section: Multidisciplinary Inquiry Of Community Group Buyingmentioning

confidence: 99%

Research on Optimal Group-Purchase Threshold and Pricing Strategy of Community Group Purchase

Xu,

Chen

2023

Mathematics

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“…Forming leadership in collective actions helps manage intra-organizational conflicts, intensify internal cohesion, connect with members' expertise and resources and achieve goals efficiently. 48 However, leadership in CVPCs was initially absent, as neighborhood committees, serving as managers of community COVID-19 vaccine programs, failed to integrate community recourse, resolve internal conflicts, and properly implement CVPCs (ID 9, [19][20][21][22]. That greatly decreased public trust and eroded neighborhood committees' initiatives in CVPCs.…”

Section: Shaping Leadership In Cvpcsmentioning

confidence: 99%

“…They use visual aesthetics to vividly convey key information, catch target audiences' eyes, and generate a lasting impression. As such, HPPs conducted brainstorming sessions to promote creative thinking, create banner slogans, and designed posters and brochures based on pop culture, core socialist values and public preferences (ID [46][47][48].…”

Section: Producing Covid-19 Vaccine Promotional Materialsmentioning

confidence: 99%

Campaign Governance and Partnerships: Unraveling COVID-19 Vaccine Promotion Efforts in China’s Neighborhoods

Yang,

Sun

2023

RMHP

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Background: COVID-19 vaccine promotion helps counter vaccine hesitancy and raise vaccine acceptance. Therefore, the Chinese state created collaborative infrastructures of COVID-19 vaccine promotion programs to promote stakeholder engagement and unload the burden of policy practitioners. However, partnerships in COVID-19 vaccine promotion programs have been underrepresented. Methods: To address this lacuna, we qualitatively explored how partnerships in the COVID-19 vaccine promotion campaign (CVPC) were organized in China's neighborhoods. Specifically, we recruited participants via personal networks, referrals from acquaintances, and snowballing approaches, and conducted the qualitative thematic analysis following interviews with 62 Chinese stakeholders. Results: This study indicates that to promote partnerships in CVPCs, neighborhood managers formed leadership in CVPCs, expanded the collaborative network, trained Health Promotion Practitioners (HPPs), and coordinated with HPPs to shape partnership agreements, produced COVID-19 vaccine promotional materials and advertised COVID-19 vaccines via diverse media tools. Although coproduction of CVPCs to a certain extent promoted state-society interaction in neighborhoods and state responsiveness to public demands, partners' disagreements on strategies applied by states for promoting COVID-19 vaccines eroded partnerships in CVPCs. Conclusion:To construct a robust partnership in CVPCs, depoliticizing CVPCs and creating shared values among stakeholders in CVPCs are expected. Our study will not only deepen global audiences' understanding of CVCPs in China but also offer potential neighborhood-level solutions for implementing local and global health promotion efforts.

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Neighbourhood governance, citizen initiatives and media application: Investigating community group buying during Shanghai's COVID lockdown

Cited by 2 publications

References 44 publications

Research on Optimal Group-Purchase Threshold and Pricing Strategy of Community Group Purchase

Research on Optimal Group-Purchase Threshold and Pricing Strategy of Community Group Purchase

Campaign Governance and Partnerships: Unraveling COVID-19 Vaccine Promotion Efforts in China’s Neighborhoods

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