The mass shift ∆m ρ and width broadening ∆Γ ρ of ρ-mesons produced in heavy ion collisions is estimated using general formule which relate the in-medium mass shift of a particle to the real part of the forward scattering amplitude Ref (E) of this particle on constituents of the medium and ∆Γ to the corresponding cross section. It is found that the mass increases by some tens of MeV but, more importantly, the width becomes large, increasing by several hundred MeV at beam energies of a few GeV·A and by twice that amount at beam energies of about a hundred GeV·A.