volume 35, issue 3, P41-56 2019
DOI: 10.17576/jkmjc-2019-3503-03
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Redi Panuju

Abstract: This article reviews the advertisement of the Unity Party of Indonesia (Perindo), which has been repeatedly broadcast on four private television stations owned by the Party Chairman (MNC TV, Global TV, RCTI and iNews TV). The Indonesian Broadcasting Commission (KPI) prohibits advertising on the street that is excessive enough to disturb the public interest. Advertising ads are thus uploaded through social media (YouTube). In the ads, the figure of the general chairman, Hari Tanoesoedibjo (HT), is very dominant…

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