Simple electronic structure models are used to address two significant challenges in organic materials chemistry, the design of chromophores for strong electro-optic response (and low-energy optical absorption), and the prediction of relative mobilities and charge injection barriers for conductive oligomers. For electro-optic response, we examine two chromophore classes where twisting around an interring bond can tune the electronic structure from aromatic (zwitterionic) to quinoid (neutral). The calculated nonlinear response develops a very strong maximum (β µ ~1500*10-30 esu) at twist angles near 80°. For the transport behavior, structure/function correlations are presented for three series of oligomers, based on calculations of bandwidths (as functions of geometry) and of reorganization energies.