Museum as the “third place” in cultural space of a rural area

Abstract

This article explores the problem of reconstruction and diversification of the activity of regional museums on the periphery. Attention is focused on underestimation (absence of demand) of potential of a museum in cultural space of a rural area. Reconstruction of the cultural space should be realized in accordance with the cluster principle: it allows reconstructing the functions of currently operating museums in an affordable way; optimally harness their potential; shift accents of their role for the society. Mainstreaming the values of regional ethnic culture contributes to the establishment of a positive cultural identity of the local dwellers. The author applies a complex interdisciplinary approach towards studying the problems of designing cultural space and forms of organizing leisure activities. Method of mosaic modeling is used in development of the project of museum as a third place. It is proven that cluster principle for organization of cultural and educational establishments, service sector; collaboration of their personnel; extensive implementation of participatory practices actualize the potential of cultural institutions of the rural area. Modern sociocultural practices as a platform of third place actively promote libraries (El Lissitzky and others) and cafés (Ray Oldenburg and others); the authors propose a museum complex – association of thee museums of the rural area. The article formulates a theoretical substantiation for broadening museum functions as an educational platform, place for relocation, personal development, and self-fulfillment. A reorganized creative cluster may contribute to the establishment of a positive cultural identity of the local dwellers, as well as make the cultural space more productive and efficient.