Multivariate Analysis of Brand Loyalty for Major Household Appliances

Newman, Joseph W.; Werbel, Richard A.

doi:10.1177/002224377301000408

Cited by 201 publications

(101 citation statements)

References 3 publications

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“…The relationship between satisfaction and loyalty seems almost intuitive, and several researchers have attempted to confirm this in their research (Cronin & Taylor, 1992;Newman & Werbel, 1973;Woodside, Frey, & Daley, 1989). Despite the intuitive appeal, however, the strength of the relationship between satisfaction and loyalty has been found to vary significantly under different conditions.…”

mentioning

confidence: 99%

E‐satisfaction and e‐loyalty: A contingency framework

Anderson¹,

Srinivasan²

2003

Psychology and Marketing

1,675

1,149

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The authors investigate the impact of satisfaction on loyalty in the context of electronic commerce. Findings of this research indicate that although e-satisfaction has an impact on e-loyalty, this relationship is moderated by (a) consumers' individual level factors and (b) firms' business level factors. Among consumer level factors, convenience motivation and purchase size were found to accentuate the impact of e-satisfaction on e-loyalty, whereas inertia suppresses the impact of e-satisfaction on e-loyalty. With respect to business level factors, both trust and perceived value, as developed by the company, significantly accentuate the impact of e-satisfaction on e-loyalty. ᭧

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mentioning

confidence: 99%

E‐satisfaction and e‐loyalty: A contingency framework

Anderson¹,

Srinivasan²

2003

Psychology and Marketing

1,675

1,149

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show abstract

“…Although the farmers’ loyalty to the Karoo region and their common goals, led to the formation of the certification scheme, it is unclear whether or not the farmers are satisfied with the certification scheme's efforts to protect the Karoo name from exploitation. Farmer satisfaction is an important consideration, since a person's satisfaction with a service, is often used to predict future usages of that service (Newman and Werbel, ). Satisfied customers are more likely to continue using the service, share their positive experiences and are less receptive to a competitor's offerings.…”

Section: The Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

Information sharing as a safeguard against the opportunistic behavior of South African Karoo Lamb farmers

Merwe

Kirsten

Trienekens

2017

Agricultural Economics

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Misconduct in global meat supply chains are omnipresent and even more so in differentiated chains where credence attributes such as origin and taste are used to differentiate the product. By definition, these attributes signal asymmetric information which implies that in the presence of bounded rational individuals with conflicting interests, misconduct in the form of opportunistic behavior is bound to prevail. Increased information exchange through farmer networks is, however, expected to reduce opportunistic behavior. In the case of a differentiated meat product, such as Karoo Lamb, the article studies the farmer-abattoir transaction with the purpose of recommending strategies that can be implemented to reduce the farmer's tendency to behave opportunistically. The article employs the PLS approach to SEM and reveals a significant negative relationship between information shared and opportunistic behavior. The results indicate significant positive relationships between trust in the abattoir and information shared as well as between farmer networks and information shared. These results are indicative of the support provided to the information shared construct by higher levels of trust between farmers and abattoirs and established farmer networks. It is, therefore, recommended that differentiated meat supply chains, through their various associations, concentrate their efforts to promote information sharing by building stronger, trust centered relationships and by supporting farmer networks. JEL classifications: D22, D23, D70, D82, D85, Q10

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“…According to Sheth and Park (1974), it is preferable to analyse purchase behaviour that is repeated in contexts where the customer experiences competitive pressures aimed at changing buying habits. From this perspective, loyalty truly exists when the customer resists pressures to switch to another brand (Newman and Werbel, 1973;Woodside et al, 1980). Engel and Blackwell (1982) defined true loyalty as the preferential attitudinal and behavioural response towards one or more brands in a product category expressed over a period of time by a consumer.…”

Section: Loyaltymentioning

confidence: 99%

Consumer service and loyalty in Spanish grocery store retailing: an empirical study

Molina

Martín

Santos

et al. 2009

Int J Consumer Studies

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The purpose of this paper is to investigate the effects of consumer service on loyalty in retail establishments. Based on a theoretical discussion regarding the relationship between waiting time, product quality, store atmosphere and loyalty, an empirical research was conducted to test the proposed relationships. Multiple‐item indicators from previous studies were used to measure the constructs. Results from the study provide empirical support, suggesting that consumer service through three dimensions influences loyalty. Research results suggest that consumer service in retail establishments can be viewed as a threshold factor in order to maintain satisfied and loyal customers. Additionally, managers should consider that loyalty depends on waiting time, product quality and store atmosphere. The present study provides useful information on the relationship between consumer service and loyalty in retailing.

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Multivariate Analysis of Brand Loyalty for Major Household Appliances

Abstract: Two different measures of brand loyalty are employed in an analysis of survey data by MCA in which six hypotheses are tested. A measure based on brand deliberation as well as brand repurchase appeared to yield better results than did repurchase alone.

Cited by 201 publications

References 3 publications

E‐satisfaction and e‐loyalty: A contingency framework

E‐satisfaction and e‐loyalty: A contingency framework

Information sharing as a safeguard against the opportunistic behavior of South African Karoo Lamb farmers

Consumer service and loyalty in Spanish grocery store retailing: an empirical study

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