DOI: 10.1515/les.2010.022
View full text

Abstract: The present article deals with the question of how -on the one hand -the current "multimedia revolution" changes our conceptions of text, text production and text reception, and which challenges arise from these changes for Applied Linguistics and for Communication Sciences on the other hand. The fact that in the construction of texts other codes are increasingly significant in addition to the verbal-linguistic code needs a wide and interdisciplinary perspective and the cooperation between linguistics and sem…

expand abstract