“…To circumvent this problem, Okamura et al reported a novel approach to producing amphiphilic PSS‐containing copolymers by synthesising a sulfonate ester precursor, neopentyl p ‐styrene sulfonate (NSS), and converting it into its sulfonic derivative, either chemically or by thermal treatment, post polymerisation. This strategy was subsequently adopted by several groups to produce PSS‐containing copolymers using different types of controlled radical polymerisation techniques, NMP, ATRP and RAFT, for a wide range of applications. Given that this approach allows the use of common organic solvents during polymer synthesis, the material can be easily combined with other hydrophobic components, subsequently processed into thin films and finally deprotected to restore the hydrophilic, ionic character of the sulfonic acid group.…”