The non-coding regions of some vertebrate mitochondrial genomes contain tandem repeat elements, whose copy number can vary between species, populations and even individuals. Both short (~20 bp) and long (130-160 bp) tandem repeats of variable lengths are present in the mitochondrial genomes of hares, rabbits and pika (Lagomorpha), while none can be found in related mammalian orders. In the presented study, we provide functional annotation for mountain hare (Lepus timidus) and brown hare (L. europaeus) mitochondrial DNA (mtDNAs) non-coding regions, together with a species as well as population-level analysis of tandem repeat variation. While the mountain hare short tandem repeats (SRs) consist of two randomly repeating but highly conserved 10 bp sequence motifs, brown hares have only one type of 10 bp motif, which shows more sequence variation within the species. The one repeat motif SRs seem unique to brown hares, as the other members of the genus Lepus have two motifs. Similarly, the long tandem repeats (LRs) show both sequence and copy number differences between the species. Mountain hares have between four and seven repeats, with median value of five and the brown hares between five and nine, with median value of six repeats. Interestingly, mountain hare mtDNA introgressed into brown hares through hybridization exhibit an intermediate LR copy number distribution. In cultured cells, the transfer of mountain hare mtDNA into mtDNA-less brown hare cells typically result in a gain or loss of one to two LR copies, the new LR haplotype being maintained in heteroplasmy with the old. The reciprocal transfer of brown hare mtDNA had no effect on the LRs. We propose that the tandem repeats are unlikely to have regulatory roles in hare mitochondrial genomes, but rather represent selfish genetic elements, whose maintenance is influenced by the cellular context.