Modular assembly above-knee prostheses/1

Taylor, J. S.

doi:10.3109/03093647909103099

Search citation statements

Order By: Relevance

Paper Sections

Select...

Research On Print Ad Pictures1

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2004

Publication Types

Select...

Article1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These results can be explained by the vividness effect. 40 Compared with the separate close-up shots of parts of a car, the single image of an entire car was perceived to be more vivid -that is to say, more concrete and emotionally interesting. But what results could one expect from vivid information in alternative forms?…”

Section: Research On Print Ad Picturesmentioning

confidence: 99%

Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective

Miller

Stoica²

2004

Journal of Vacation Marketing

View full text Add to dashboard Cite

This study compared the effects of a photograph versus two artistic renditions of a beach scene contained in a direct-response print ad for a fictional Caribbean resort island. The two impressionistic artistic renditions included a watercolour painting based on the photograph and an electronically altered version of the photograph. Results indicate that the artistic renderings of the scene were superior to the photograph in drawing attention. The photograph was found to be better for evoking greater quantity, more vivid and more affectively positive mental imagery. The photograph was also superior in generating more favourable attitudes towards the ad and the resort and stronger behavioural intent, but not better recall of the resort name. Theoretical explanations and managerial implications are offered for this pattern of results.

show abstract

Section: Research On Print Ad Picturesmentioning

confidence: 99%