Models of satisfaction antecedents: a brief review. An integrative literature review of the most discussed satisfaction models in marketing studies

Macieira, Fernando; Yanaze, Mitsuru Higuchi; Oliveira, Tiago

doi:10.1504/ijsom.2020.10030275

IJSOM

2020

DOI: 10.1504/ijsom.2020.10030275

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Models of satisfaction antecedents: a brief review. An integrative literature review of the most discussed satisfaction models in marketing studies

Fernando Macieira

Mitsuru Higuchi Yanaze

Tiago Oliveira

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Models of satisfaction antecedents: a brief review. An integrative literature review of the most discussed satisfaction models in marketing studies

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