Modelo Estratégico de Transformación Digital que permita incrementar la productividad de una pyme logística en Lima-Perú mediante el uso de Canvas Digital y Big Data
Jon Arambarri,
Mauricio Eduardo Pérez Sono,
Cesar Ramírez Valdivia
et al.
Abstract:During the Covid-19 pandemic, social immobilization was implemented in most economies as a measure to reduce the level of infections, which had an impact on the consumption of products and services, thus affecting the competitive position of companies in general. ; Given this situation, a measure that companies implemented was the development of electronic commerce as a new sales channel, and in the Peruvian case growth rates of over 130% were achieved, however, the growth rates of this sales channel were have… Show more
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