Modelo De Negócios Com Impacto Social

Petrini, Maira; Scherer, Patrícia Cristina; Back, Léa

doi:10.1590/s0034-759020160207

Cited by 39 publications

(57 citation statements)

References 25 publications

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“…Sendo assim, mais do que um conceito, os negócios sociais surgem como uma filosofia para repensar e influenciar a forma de se fazer negócios (BARKI, 2015). Para elucidar dúvidas sobre a configuração desse novo formato organizacional, Petrini et al, (2016) propuseram um modelo de negócios sociais (Figura 1) composto por cinco dimensões, a saber: (1) rede de parceiros, (2) competências da empresa, (3) proposição de valor, (4) equação de lucro econômico e (5) equação de lucro social. A dimensão "rede de parceiros" é a representação de uma rede de acordos de cooperação feitos entre uma empresa e outras organizações que são fundamentais para que a mesma ofereça e distribua seus produtos de forma eficiente (MICHELINI;FIORENTINO, 2012;OSTERWALDER, PIGNEUR;TUCCI, 2005).…”

Section: Negócios Sociaisunclassified

“…Eles podem ser empresas privadas, agricultores ou produtores locais. (PETRINI et al, 2016). A dimensão "competências" diz respeito ao conjunto de conhecimentos, capacidades e habilidades de uma empresa (MICHELINI; FIORENTINO, 2012) que são necessários à execução do seu modelo de negócio (OSTERWALDER, PIGNEUR;TUCCI, 2005).…”

Section: Negócios Sociaisunclassified

“…Sugere-se a busca por insights em outras literaturas da Administração para preencher esta lacuna de pesquisa. Petrini et al, (2016) propuseram um modelo de negócios sociais para melhorar a compreensão das dimensões que o compõe e auxiliar na identificação dos seus elementos. Ademais, os negócios sociais são um tipo distinto de empreendedorismo social (IIZUKA et al, 2015) e que, segundo Porter e Kramer (2011), os empreendedores sociais e as empresas dos países em desenvolvimento, cujos recursos são mais limitados, foram os precursores de um princípio proposto por eles para as empresas em geral, o da criação de valor compartilhado (CVC).…”

Section: Introductionunclassified

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Criação De Valor Compartilhado E Negócios Sociais: Explorando Relações Entre Estratégias E Dimensões

Júnior¹,

Oliveira

Lira³

et al. 2020

RGD

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O objetivo deste estudo foi analisar como o modelo de negócios sociais se relaciona com as estratégias de criação de valor compartilhado propostas por Porter e Kramer (2011). Para atingi-lo, optou-se pela realização de um estudo de caso múltiplo em dois negócios sociais do setor de educação e tecnologia que atuam no Brasil, que teve como técnicas de coleta de dados a pesquisa documental e a entrevista semiestruturada. Os resultados apontaram que nos modelos de negócios sociais analisados estão implícitas as estratégias de criação de valor compartilhado, pois para atender as necessidades dos mercados em que atuam, os de pessoas de baixa renda e/ou com necessidades especiais, essas organizações precisaram oferecer produtos distintos daqueles que são ofertados em mercados tradicionais. Além disso, esses negócios sociais necessitaram de uma estrutura de operações e competências que contribuíssem para a redução de custos e geração de impacto social; e de um ambiente externo que apoiasse suas atividades para que os benefícios sociais e econômicos pudessem ser disseminados.Palavras-chave: Negócios sociais. Modelo de negócio. Estratégias de criação de valor compartilhado.ABSTRACTThe purpose of this study was to analyze how the social business model relates to the shared value creation strategies proposed by Porter and Kramer (2011). Thus, it was conducting a multiple case study in two social businesses of the education and technology sector operating in Brazil, which had as data collection techniques the documentary research and the semi-structured interview. The results pointed out that the social business models analyzed are implicit in shared value creation strategies because to meet the needs of the markets in which they operate, those of low-income and people with special needs, these organizations had to offer different products those provided in traditional markets. Also, these social businesses required a structure of operations and competencies that contributed to cost reduction and social impact generation; and an external environment that supports their activities to disseminate social and economic benefits.Keywords: Social Business. Business model. Strategies for creating shared value.

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Section: Negócios Sociaisunclassified

Section: Introductionunclassified

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Criação De Valor Compartilhado E Negócios Sociais: Explorando Relações Entre Estratégias E Dimensões

Júnior¹,

Oliveira

Lira³

et al. 2020

RGD

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“…The Thus, the motivation that makes a social business being born would not be the desire of profit itself, and the generation of social impact, social value [22]. Have, therefore, a motivation of financial and social return joint.…”

Section: Social Business Social and Environmental Impact: Some Cluesmentioning

confidence: 99%

“…[...] organizations that aim to solve social problems-related demands, be offering products and services, is including individuals or groups. These organizations should promote your own financial sustainability, and optional profit sharing [22]. In this way, social impact would be the incorporation of social and environmental value in a sustainable way.…”

Section: Social Business Social and Environmental Impact: Some Cluesmentioning

confidence: 99%

Social Business in the Logic of Capitalism Rhizomatic: Alternative of Resistance or Trademark Modeling?

Ferreira¹,

Tavares²,

Fernando³

et al. 2018

JSS

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Significant changes in the social, political, economic and environmental structures that affect the individual and the environment that surrounds him are observed in contemporary times. In this new logic, alternatives emerge from business models that act directly on social tensions and may or may not impact the individual and the environment that surrounds them. In this context, a new concept of management called social business arises, which seeks to develop market solutions that can contribute to reduce the inherent consequences of social and environmental problems. In this kind of business proposal, profit is not an end in itself but a means to generate solutions that help reduce poverty, social inequality and environmental degradation. However, the consumer society, which has as its backdrop Rhizomatic Capitalism, reveals that the issues inherent in nature and the social problematic can be appropriated as a strategic tool to feed the marketing logic in favor of capital. Therefore, the purpose of this paper is to analyze whether or not the social business management in less affluent communities in the context of the consumer society aligns with the proposal of overcoming environmental and social problems from the discussion of authors such as Deleuze, Guattari and others who with these dialogues. It is questioned whether the development of social business can be observed from the perspective of Rhizomatic Capitalism, which adapts itself to incite new brand models produced and reproduced in the market, multiplying subjectivities even more rooted in consumption and profit. Therefore, this research discusses, from a clipping, a look at the social business creation movement in Brazil. The methodology adopted is qualitative, bibliographical and documentary exploratory research. From the theoretical framework constructed, campaigns, social media and reports from the Moradigna startup are analyzed.

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Creation of Work Integration Social Enterprises (WISEs) by Social Action Organizations: Proposal of a Model for Decision-Making

Escribano¹,

Miranda

2022

Voluntas

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Successive crisis in Europe have contributed to rethink welfare state and the entrepreneurial role of Third Sector organizations in the provision of community services that progressively have created social enterprises. Its creation is the result of a decision-making process that is collective, not individual, and of a strategic nature, in which the organization's culture plays a relevant role. This work aims to describe and analyze the entrepreneurial process, and the key elements that determines the decision of creating a work insertion social enterprise by its promotor entity. As a result, this article proposes an explicative model of social enterprises creation and makes an empirical validation, using Delphi Method in Spanish work insertion social enterprises case.

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Modelo De Negócios Com Impacto Social

Cited by 39 publications

References 25 publications

Criação De Valor Compartilhado E Negócios Sociais: Explorando Relações Entre Estratégias E Dimensões

Criação De Valor Compartilhado E Negócios Sociais: Explorando Relações Entre Estratégias E Dimensões

Social Business in the Logic of Capitalism Rhizomatic: Alternative of Resistance or Trademark Modeling?

Creation of Work Integration Social Enterprises (WISEs) by Social Action Organizations: Proposal of a Model for Decision-Making

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