Abstract:Social influence is not evenly distributed in teams. Some individuals, referred to here as influencers, become more influential than others. Consequentially, these influencers play a significant role in shaping project performance. The current work simulates the presence of influencers during idea generation in co-design teams to better understand emergent socio-cognitive phenomena. Besides providing, a novel approach for modelling learning in concept generation the model highlights the results related to indi… Show more
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