volume 65, issue 3, P160-184 2016
DOI: 10.1108/lr-06-2015-0063
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Damianos P. Sakas, Dimitrios S. Vlachos, Dimitrios K. Nasiopoulos

Abstract: Purpose – The integrated purpose of the libraries’ communication plan in general is to create and accomplish scientific events aiming, first of all, at covering the extensive demand for the scientific conferences. Their primary objective is to raise the prestigious brand name of their organisation, which constitutes the organizing authority. At the same time, this authority, except for its non-profit charitable profile, aims to financial gains by attracting participants for its …

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