1983
DOI: 10.1016/0277-9536(83)90347-7
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Modeling consumer choices of health plans: A comparison of two techniques

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Cited by 16 publications

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“…Conjoint analysis is a statistical tool that has its origin in market research. It estimates what features of a new product will be most important to the customer (relative importance) [4][5][6][7][11][12][13][14][15][16][17][18]. Therefore, conjoint analysis helps to design a new product full of features that convince customers to buy the product.…”
Section: Discussion
mentioning
confidence: 99%