Model Pemasaran Usaha Mikro Kecil Dan Menengah (Umkm) Berbasis Online Dalam Mendukung Pariwisata

Abstract

West Nusa Tenggara ’NTB’ is a region of the golden triangle stripe of tourism destination located between Komodo island and Tana Toraja. As the industry backing for small and middle scale businesses getting grow up and have got governmental supporting since economical crises hit Indonesia at the end 1997. In fact, many of those who have not yet optimize the information technology (IT) in running their business. The approach to meet the Small and Medium Enterprises (SMEs) with the proper customer or to find the proper raw material seller is through the media. Development of internet technology is so rapid, it is a necessity of SMEs using it as a business communications medium, because Internet utility for e-commerce complement has long been developed in both national and international scope. Furthermore, the research elaborates the integrated e-commerce model and SMEs as an information technology-based model of integrated marketing strategy besides, software creation and its implementation on SMEs in Mataram municipality. E-commerce and SMEs were designed to use System Development Life Cycle (SDLC) concerning the safety sistem, flowcart diagram and data base design aspects.

E-Commerce as a Medium for Tourism Promotion

“…The authors used qualitative method with survey, namely by taking a sample from population with a profound question. Survey research conducted with the purpose give an explanation of the relationship between variables through research and previous testing [3].…”

“…Tourism is one of the non-oils and gas industries which is used as a mainstay sector in generating foreign exchange in several developed countries [2]. Small tourism trade liberalization should be facilitated to quickly adapt to the trend of globalization and need to be facilitated by optimizing information systems and e-business applications that have global competitiveness [3]. e-commerce as a sales medium extend the marketing of products and easier for consumers to choose and order products and services desired [4].…”

Kebijakan Pengelolaan Pariwisata Dan Ekonomi Kreatif Sumatera Barat Menghadapi Global Village

“…Sektor ekonomi kreatif dan pariwisata yang berkelanjutan menjadi sektor penting untuk meningkatkan daya saing lokal dalam era globalisasi. Selama masa pandemic covid 19, E-commerce yang sepenuhnya memanfaatkan teknologi komunikasi digital menjadi andalan bagi UMKM untuk memasarkan produknya (Mulyani, 2021;Tajuddin & Manan, 2017) dan berpartisipasi dalam jaringan produksi global. Sektor ekonomi kreatif dan pariwisata adalah dua sektor ekonomi yang saling mendukung satu sama lain, dan kedua sektor ini dalam era globalisasi 4.0 membutuhkan inovasi-inovasi kebijakan yang mendukung untuk peningkatan (up grading) (Surmeier, 2020) baik upgrading produk maupun upgrading sosial.…”

Peranan Media Sosial Sebagai Agen Sosialisasi Halal dalam Membangun Kesadaran Halal: Studi Netnografi

“…Peranan media sosial dalam melakukan komunikasi dan penyebaran informasi sudah tidak diragukan lagi. Berbagai penelitian menyebutkan bahwa media sosial online sering dipergunakan dalam sosialisasi terkait dengan politik (Abdillah, 2014;Sandra, 2013), kesehatan (Komariah & Subekti, 2016), juga pemasaran (Siswanto, 2013;Tajuddin & Manan, 2017) Informasi tentang halal yang didapat dari media sosial tersebut akan menstimulus proses atensi dalam pembentukan kesadaran halal (Birda, Kamid, & Rusdi, 2016). Dan atau informasi tentang halal tersebut akan merangsang proses recall knowledge (mengingat pengetahuan ) yaitu proses pengambilan informasi tentang halal yang telah ada (Maharani & Mustika, 2016).…”