Mobile Government User Requirements Model

Thunibat, Ahmad Al; Zin, Nor Azan Mat; Sahari, Noraidah

doi:10.3233/gov-2011-0260

Cited by 23 publications

(11 citation statements)

References 10 publications

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“…In agreement with Al Thunibat, Zin and Sahari) who state that "services should be delivered in ways with which the public is already familiar and/or in which users are actively engaged" [7] (p. 104) we argue that MGov is closely related to learning (or gaining the new knowledge) that leads to the changes in individual, social and public attitudes, understanding and behaviour. It means that the learning (or gaining the knowledge) about MGov should occur in all levels of the municipal structure.…”

supporting

confidence: 78%

“…Thunibat [7] explained that services should be delivered in ways with which the public or society are already familiar (in other words the audience of all three levels should have appropriate specific knowledge). It means that individuals, social groups and public decision makers somehow need to learn about MGov or to gain the new knowledge.…”

Section: Upstream Social Marketers For Municipal Mgovmentioning

confidence: 99%

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Upstream Social Marketing for Implementing Mobile Government

2019

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This article analyses the main aspects of upstream social marketing for the implementation of mobile government (MGov). The methodology of current research is based on the systematic literature review in the fields of MGov and social marketing. According to our findings, most researchers investigated MGov from the side of citizens (consumers) and emphasised the benefits to them while changing their attitudes and behaviours in employing mobile applications. However, as there is a lack of research from the side of governmental bodies, in this paper we were looking for new meanings, attitudes and values from their perspective. Limitations of employment of MGov occur due knowledge gap among decision makers and public policy formers (upstream audience). Therefore, we argue that upstream social marketing for the upstream audience would bring success in faster MGov implementation. Specific social marketing would be mostly valuable on the municipal level that is the closest substance to the society. Thus, in our paper, we emphasise the benefit of the MGov for the local upstream audience and propose possible external marketers as well as the motivating theses based on the 7P of marketing mix (consisting of seven P elements: Product, Price, Place or physical evidence, Promotion, Participants or people, Processes, Political power) for the successful MGov on municipal level. Evolution of mobile technologies influences all public areas in both developing and developed countries. Rapid changes in marketing of mobile technologies have turned to the creation of new abilities in both e-government and e-participation. Connectivity of mobile phone and internet has developed the phenomenon of m-government that fostered transformation of public services [1]. Goyal and Purohit [1], Trimi and Sheng [2], Almarashdeh and Alsmadi [3], Mpinganjira [4] revealed many advantages of mobile government (later in this paper-MGov) such as better and faster availability, more personalization and democracy, real in time dialog, cost effectiveness and simplicity, corruption prevention, emergency response, efficiency, etc.MGov influences improvement of e-government and requires some specific adaptation or rebuilding to mobile applications such as website design, layout, content, etc. The mobile communication is used as a complementary perspective to explain user acceptance of MGov services [5].MGov user base is comprised of all classes of people as it requires little technological knowledge [6]. MGov creates and/or extents the ability for remote citizens to accept public services and public information, as well as functioning to solve their everyday life problems within their municipality or even nationally. New mobile applications lead public servants as well as citizens to learn and innovate in order to participate in a public life.

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supporting

confidence: 78%

Section: Upstream Social Marketers For Municipal Mgovmentioning

confidence: 99%

Upstream Social Marketing for Implementing Mobile Government

2019

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show abstract

“…Agreeing to [7] (p. 104) who state that "services should be delivered in ways with which the public is already familiar and/ or in which users are actively engaged" we argue that MGov is closely related to learning (or gaining the new knowledge) that leads to the changes in individual, social and public attitudes, understanding and behaviour. It means that the learning (or gaining the knowledge) about MGov should occur in all levels of the municipal structure.…”

Section: Of 11mentioning

confidence: 81%

“…Al Thunibat [7] reminded that services should be delivered in ways with which the public or society is already familiar (in other words the audience of all three levels should have appropriate specific knowledge). It means that individuals, social groups and public decision makers somehow need to learn about MGov or to gain the new knowledge.…”

Section: Upstream Social Marketers For Municipal Mgovmentioning

confidence: 99%

Upstream Social Marketing for Implementing Mobile Government

Burkšienė¹,

Dvorak²,

Dūda³

2019

Preprint

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The article analyses the main aspects of upstream social marketing for implementing of mobile government (MGov). The methodology of current research is based on the systematic literature review in the fields of MGov and social marketing. According to our findings, most researchers investigated MGov from the side of citizens (consumers) and emphasised the benefits to them while changing their attitudes and behaviours in employing mobile applications. However, as there is a lack of the researches from the side of governmental bodies, in this paper, we were contrary looking for new meanings, attitudes and values from their perspective. Limitations of employment of MGov occur due knowledge gap among decision makers and public policy formers (upstream audience). Therefore, we argue that upstream social marketing for the upstream audience would bring the success in faster MGov implementation. Specific social marketing would be mostly valuable on the municipal level that is the closest substance to the society. Thus, in our paper we emphasise the benefit of the MGov for the local upstream audience and propose possible external marketers as well as the motivating theses based on these 7P of marketing mix for the successful MGov on municipal level.

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“…In this model, PU and PEU are expected to directly predict the patients' intention to use ehealth [30]. PU and PEU are reported as main constructs in predicting users' intend to use a particular technology in various contexts [44]. The important argument here is that individuals can demonstrate high intention to use e-health if they recognize its usefulness and easy to use.…”

Section: Perceived Usefulness (Pu) and Perceived Easy To Use (Peu)mentioning

confidence: 98%

The Antecedents and Consequences of E-Health Literacy in the Pharmaceutical Industry: An Agenda for Future Research

et al. 2020

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As a promising area in healthcare research, electronic health (e-health) has received more research attention recently. The purpose of this paper is to develop and validate a proposed conceptual framework for digital health literacy. This conceptual framework is planned as a guide for future studies to use and validated as a foundation for quantitative studies to investigate the e-Health Literacy as perceived by citizens in Asia amid the outback of the world’s high-risk pandemic crisis such as Coronavirus (Covid19). This conceptual analysis applied Technology Acceptance Model as a basis to develop the antecedents of a healthy lifestyle among the citizens of Asian countries. This conceptual paper proposed that Information quality, system quality, and service quality will affect the citizens’ perceived ease of use and their perceived usefulness, which can affect their intention to use e-health and consequently results in a healthy lifestyle among the citizens. This conceptual paper submitted research hypotheses that will be a basis for future researches in Asia and if the framework is validated, recommendations will be offered to various stakeholders on how to improve a healthy lifestyle in Asia. Specifically, the proposed conceptual framework if validated will help policymakers to offer positive policies and procedures for the improvement of thriving healthcare industries in Asia.

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Mobile Government User Requirements Model

Cited by 23 publications

References 10 publications

Upstream Social Marketing for Implementing Mobile Government

Upstream Social Marketing for Implementing Mobile Government

Upstream Social Marketing for Implementing Mobile Government

The Antecedents and Consequences of E-Health Literacy in the Pharmaceutical Industry: An Agenda for Future Research

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