“…Contrastingly, studies highlighting the degree to which firms are strengthening their value chain linkages in order to achieve operational efficiency are numerous (Barry & Kearney, 2006;Farrell, 2006;Hill, Marino & Chae, 2003;Kim, Cavusgil & Calantone, 2006;Kuei, Madu, Chow & Lu, 2005;Liker & Morgan, 2006). This difference in available research may be attributed, in part, to the well-documented benefits attributed to value chain improvements assessed by many academics and business practitioners.…”