“…Indeed in [5] it was shown that the B(B → e + e − γ) ≃ 2.35 × 10 −9 . For B → ℓ + ℓ − γ (ℓ = e, µ), the contributions of the diagrams, where photon is radiated from any charged internal line, can safely be neglected, as they are strongly suppressed by a factor m 2 b /m 2 W in the Wilson coefficients (see [5]). Moreover, it follows from helicity arguments that, the contributions of the diagrams where a photon is emitted from the final charged lepton lines, must be proportional to the lepton mass m ℓ (ℓ = e, µ), and hence they are negligible as well.…”