This paper describes the psychological evaluation of educational multimedia applications, which has the potential to be a new direction for applied psychology, arising as it does at the intersection of multimedia technology, education, and psychology, including general, cognitive, developmental, educational, and personality psychology. The paper analyzes the current situation in the field of educational multimedia, and proposes a framework for psychological evaluation of educational multimedia applications. The proposed approach to psychological evaluation of the quality of educational multimedia products involves the following five dimensions: (1) the individual; (2) the learning approach or model; (3) specific characteristics of multimedia technology; (4) the environment; and (5) the relationship among the previous four dimensions.