Metaphorical Concepts and Their Cognitive Functions in Medical Discourse: Research Papers vs. Press Articles

Ferrando, Ignasi Navarro

doi:10.18485/esptoday.2021.9.1.8

Cited by 3 publications

References 25 publications

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2023

Converging Evidence in Language and Communication Research

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If thinking can be fast or slow, metaphorical thinking can be fast and slow too. But metaphorical thinking does not occur as often and in the ways that many metaphor scholars today think. Slow metaphorical thinking does mean, however, that we can exert more control over metaphor than has previously been acknowledged. We can even offer resistance to metaphor. Deliberate Metaphor Theory (DMT) claims that there is an essential processing difference between non-deliberate and deliberate metaphor use which can explain all this. This book is the first full account of the DMT model for metaphor comprehension. It presents explicit conceptualization and formal operationalization, and is based on a well-known cognitive-psychological model for all utterance comprehension in discourse. The original three-dimensional model of DMT is here refined into a four-dimensional model, which reveals new research questions and discoveries about the use of metaphor. The book brings together numerous cognitive-scientific insights into metaphor. It has a high degree of interdisciplinary accessibility to all students of metaphor, whether master students, PhDs, post docs, or established academics.

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The explanatory function of metaphor scenario in the Serbian pro-vaccine discourse

Silaški,

Đurović

2024

Russian Journal of Linguistics

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Metaphor has been established and extensively examined as one of the tools experts deploy to explain, simplify and transform complex scientific discourse into the knowledge suitable for the audience of non-experts. However, relatively little research has been conducted on metaphor scenario (Musolff 2006, 2016a) and its role in this process. Therefore, in this paper we explore how metaphor scenario is used to explain Covid-19 vaccines’ safety and effectiveness to the population in an understandable manner in order to speed up the immunization process in Serbia. By analysing a data set gathered from various Serbian electronic news media sources ( NovaS , N1 , Danas , Vreme , Večernje novosti , Mondo , Politika , Telegraf , Krug ) published from January to December 2021, we aim to explore (1) how the three metaphor scenarios, combat, container and movement, may help simplify complex scientific concepts in the pro-vaccine discourse; and (2) how the conceptual elements of these scenarios and their interconnected relations are used for this purpose. The findings showed that these conventional scenarios manifest their explanatory potential by means of several sub-scenarios, whose conceptual elements establish useful mappings relying on rarely used components of source domains. The results confirm that metaphor scenarios may be used strategically by medical experts as an apt explanatory tool to simplify challengingly complex scientific concepts to the general public. The paper contributes to current research on the role that metaphor and other cognitive instruments play in science popularization.

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Metaphorical Concepts and Their Cognitive Functions in Medical Discourse: Research Papers vs. Press Articles

Cited by 3 publications

References 25 publications

Converging Evidence in Language and Communication Research

Converging Evidence in Language and Communication Research

Slowing Metaphor Down

The explanatory function of metaphor scenario in the Serbian pro-vaccine discourse

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