DOI: 10.17265/2159-5836/2015.09.012
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Kay Youn

Abstract: Metaphors have been used in web user interface designs from the earliest stages of the web. As technology has evolved into various web fields, metaphors have become even more useful and at the same time more sophisticated.A current-generation site not only has an overall theme for the site, but the organization of the information and the navigational scheme is based on a metaphor of the theme, called a Web Metaphor. A web metaphor is a design element that helps the user to leverage their existing experience …

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