This study is based on the cyberculture context, what can be understood as a group of techniques (technical and intellectuals), practices, behaviors, thoughts and values that are being developed along the growing of cyberspace. Subjectivity is not a field where things are perceived, but the result of social relations mediated by the language. In this sense, the speech takes the centre of the investigations about the process of subjectivity. We agree with Nicolaci-da-Costa when she says there is a negative discourse about the using of Internet which has been fed by researchers who had compared, on the spot of mass media, the intensive using of Internet to chemical dependence. We also agree with Castells who believes that the technology innovations brought by Internet have promoted significant changes to our ways of life, what brought consequences on the consume, social interaction and the ways that people represent the world. This study aims to analyze the means involved in the use of Internet tools, such as Google, Facebook, MSN, Orkut and others. This is a qualitative study, which is based on the analyze meth of social representations, according to Moscovici and Jovchelovitch. The research was placed in a Brazilian public school of Ribeirão Preto, São Paulo State. As procedures: individual interviews were done with 18 students, aged between 15 and 18 years old and 10 professors. The students were chosen from a questionnaire about the Internet using, which were applied in 65 teenagers and the criteria was their disposition in participate on the research. The professors were chosen randomly among the ones that were available. The interviews have been analyzed through the content analysis techniques developed by Bardin, which aloud the researcher to classify the speeches in units of significations and categories of issues, to then analyze the structure and the transversality of the speeches. This study aims to give contributions to build pedagogic practices able to support public politics of digital inclusion in public schools. As results, we can affirm that the individuals give different means to their using of internet tools, but they normally associate to the following aspects: a) cognitive: improvement and execution of their school activities; b) affective: friendship relations in chats and social medias; c) erotic: images capture and superficial virtual relationship; d) entertainment: games, information, news; e) social inclusion: rituals of group and tribes. Otherwise the group of professors revealed how the schools had became a contradictory place, affected by a predominant discourse that the Internet should be absorbed by its pedagogic practices, although there is not enough investments, and on the other side a discourse which condemns the utilization of its students as superficial.