Mengembangkan Penjualan UMKM Alby Key dengan Web E-Commerce

Abstract

During the pandemic, people are exposed to the risks of in-person trading and tend to switch to digital trading. The purpose of this study is to examine the development of micro, small and medium enterprises (MSMEs) using the waterfall method. The data shows that online sales and purchases have increased significantly, prompting businesses to adopt digital distribution systems. The research highlights the need for community creativity, especially to reduce direct transactions and increase revenues through Internet platforms. In business settings, e-commerce acts as an intermediary for online transactions. Develop online sales and provide features that help buyers improve customer satisfaction and overall sales. The study provides a systematic and sequential overview of how MSMEs are evolving in meeting the challenges of the pandemic, highlighting the importance of adaptation and innovation in digitally enabled trading to business success.

E-Commerce Product Recommendation System Using Case-Based Reasoning (CBR) and K-Means Clustering

“…Erpurini and Janah [3] conducted research related to the effect of online shopping transaction satisfaction and consumer trust on e-commerce consumer attitudes with a case study on purchasing Shopee.co.id Products for Borma Toserba Bandung employees. Meanwhile, Mardiani et al [4] developed Alby Key MSME sales through the e-commerce web, showing aspects of business development through online platforms.…”

“…In the midst of a digital era that is experiencing rapid development, the e-commerce industry has achieved an integral status in everyday life, functioning as one of the main pillars of the modern trade ecosystem [1] [2]. Through various ecommerce platforms, users are given broad and unlimited access to explore a variety of products from various categories, presenting unlimited shopping opportunities in cyberspace [3] [4]. Although the diversity of online shopping options presents tremendous benefits, this dynamic also gives rise to a phenomenon known as "information fatigue", where users can feel overloaded by the various alternatives available, resulting in uncertainty and difficulty in deciding [5].…”

E-Commerce Product Recommendation System Using Case-Based Reasoning (CBR) and K-Means Clustering

“…Erpurini and Janah [3] conducted research related to the effect of online shopping transaction satisfaction and consumer trust on e-commerce consumer attitudes with a case study on purchasing Shopee.co.id Products for Borma Toserba Bandung employees. Meanwhile, Mardiani et al [4] developed Alby Key MSME sales through the e-commerce web, showing aspects of business development through online platforms.…”

“…In the midst of a digital era that is experiencing rapid development, the e-commerce industry has achieved an integral status in everyday life, functioning as one of the main pillars of the modern trade ecosystem [1] [2]. Through various ecommerce platforms, users are given broad and unlimited access to explore a variety of products from various categories, presenting unlimited shopping opportunities in cyberspace [3] [4]. Although the diversity of online shopping options presents tremendous benefits, this dynamic also gives rise to a phenomenon known as "information fatigue", where users can feel overloaded by the various alternatives available, resulting in uncertainty and difficulty in deciding [5].…”

E-Commerce Product Recommendation System Using Case-Based Reasoning (CBR) and K-Means Clustering

“…Erpurini and Janah [3] conducted research related to the effect of online shopping transaction satisfaction and consumer trust on e-commerce consumer attitudes with a case study on purchasing Shopee.co.id Products for Borma Toserba Bandung employees. Meanwhile, Mardiani et al [4] developed Alby Key MSME sales through the e-commerce web, showing aspects of business development through online platforms.…”

“…In the midst of a digital era that is experiencing rapid development, the e-commerce industry has achieved an integral status in everyday life, functioning as one of the main pillars of the modern trade ecosystem [1] [2]. Through various ecommerce platforms, users are given broad and unlimited access to explore a variety of products from various categories, presenting unlimited shopping opportunities in cyberspace [3] [4]. Although the diversity of online shopping options presents tremendous benefits, this dynamic also gives rise to a phenomenon known as "information fatigue", where users can feel overloaded by the various alternatives available, resulting in uncertainty and difficulty in deciding [5].…”

E-Commerce Product Recommendation System Using Case-Based Reasoning (CBR) and K-Means Clustering

“…Erpurini and Janah [3] conducted research related to the effect of online shopping transaction satisfaction and consumer trust on e-commerce consumer attitudes with a case study on purchasing Shopee.co.id Products for Borma Toserba Bandung employees. Meanwhile, Mardiani et al [4] developed Alby Key MSME sales through the e-commerce web, showing aspects of business development through online platforms.…”

“…In the midst of a digital era that is experiencing rapid development, the e-commerce industry has achieved an integral status in everyday life, functioning as one of the main pillars of the modern trade ecosystem [1] [2]. Through various ecommerce platforms, users are given broad and unlimited access to explore a variety of products from various categories, presenting unlimited shopping opportunities in cyberspace [3] [4]. Although the diversity of online shopping options presents tremendous benefits, this dynamic also gives rise to a phenomenon known as "information fatigue", where users can feel overloaded by the various alternatives available, resulting in uncertainty and difficulty in deciding [5].…”