Medical visas mark growth of Indian medical tourism

Chinai, Rupa; Goswami, Rahul Dev

doi:10.2471/blt.07.010307

Cited by 114 publications

(88 citation statements)

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“…However, some experts have expressed concerns that providing health services to foreign patients might create an internal brain drain that diverts resources from the public to the private sector, potentially reducing access to care for local citizens. 11,17 A recent study in Thailand showed that the existing internal domestic maldistribution could be further aggravated by efforts to promote medical travel (C Pachanee, unpublished data, 2009). Finally, a hypothesis has been suggested that medical travel alters the incentives for medical students to favour some medical specialties over others, which might ultimately disrupt the skillsmix imbalance within a country.…”

Section: Health Workforcementioning

confidence: 99%

The movement of patients across borders: challenges and opportunities for public health

Helble

2010

Bull. World Health Organ.

108

110

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Section: Health Workforcementioning

confidence: 99%

The movement of patients across borders: challenges and opportunities for public health

Helble

2010

Bull. World Health Organ.

108

110

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“…Marketing materials, such as websites and brochures, inform potential patients about tourism opportunities, treatment options, and other key pieces of infor-mation (Chinai & Goswami, 2007;Howze, 2007). Medical tourism facilitators/brokers in patients' home countries, in destination nations, and in third-party countries further promote the practice.…”

Section: Introductionmentioning

confidence: 99%

Promoting medical tourism to India: Messages, images, and the marketing of international patient travel

Crooks

Turner

Snyder

et al. 2011

Social Science & Medicine

189

108

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The practice of medical tourism depends on successfully informing potential patients about procedure options, treatment facilities, tourism opportunities, travel arrangements, and destination countries. The promotion of medical tourism includes a wide range of marketing materials such as flyers, booklets, and websites. Yet, there is a paucity of knowledge about the dissemination, content, and reception of these promotional materials. Drawing on a thematic content analysis of the promotional print material distributed at the first medical tourism trade show in Canada in 2009, the main purpose of this article is to identify and understand the messages and images that companies use to market India as a global destination. While researchers and news media frequently cite low cost procedures as a key determinant for international patient travel, particularly to developing nations, our analysis reveals few low costrelated images or messages in the promotional materials distributed at the trade show. To help explain this surprising disjuncture, we consider four related issues: (1) promotional materials may be designed to be circulated amongst potential patients' concerned family and friends who privilege knowing about things such as the use of advanced technologies; (2) developing nations need to portray safe and advanced treatment facilities in order to dispel potential patients' suspicions that their medical care is inferior; (3) companies may avoid making cost saving claims that cannot be fulfilled for all of their international patients, especially those traveling from developing nations; and (4) messages of low cost may detract from and even undermine messages about quality. We conclude by identifying numerous avenues for future research by social and health scientists, and by considering the implications of our findings for existing knowledge gaps and debates within health geography specifically.

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“…The government of KSA should play major role in boosting MT growth by issuing fast Medical visa ('M' Visa) or visa on arrival, hassle free norms, policies and procedures, developing professional attitude, concentrating on relationship-based marketing and propagating positive welcoming messages [47,48]. The KSA government should also take care of potential risks affecting MT like disease outbreak.…”

Section: Discussionmentioning

confidence: 99%

Evaluating Medical Tourism Prospects of Joint Commission International Accredited Hospitals in the Kingdom of Saudi Arabia

Reddy¹

2017

Health Sci J

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Medical tourism has been gaining an important place in the globalized healthcare market. The objectives of this research are to discover the possible methods in attracting medical tourists to Joint Commission International (JCI) accredited hospitals in Saudi Arabia and to measure the usefulness of marketing mix on Saudi Arabian Medical tourism. The Non probability purposive sampling technique was used in the study with 180 valid data samples are considered for final analysis resulting with 87.37% response rate. The respondents consisted of the doctors, nurses and hospital administrators from three JCI accredited hospitals in the Kingdom of Saudi Arabia (KSA). The answers were cautiously caught and implied, with SPSS 21.0 statistical platform for the study. The data reliability is checked using Cronbach's alpha, which is highly reliable at 0.84. The probable approaches in attracting medical tourists were rated as first and second, respectively, for the characteristics measured in choosing a treatment of patients (11.74%) and Prerequisites thought of the patients before coming to host countries for treatment (11.68%). The regression and correlation analysis were conducted to analyze correlations between the marketing mix variables for which the result is p<0.05 and there is a positive correlation between the variables except place -price, promotion -place, promotion -price. The study concluded that marketing mix plays an important role in attracting medical tourists to the KSA and make one of the most desirable destinations for world medical tourism.

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Medical visas mark growth of Indian medical tourism

Cited by 114 publications

References 0 publications

The movement of patients across borders: challenges and opportunities for public health

The movement of patients across borders: challenges and opportunities for public health

Promoting medical tourism to India: Messages, images, and the marketing of international patient travel

Evaluating Medical Tourism Prospects of Joint Commission International Accredited Hospitals in the Kingdom of Saudi Arabia

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