Using questionnaire data about 168 young, recently adopted children and interview data about 36 children having face-to-face contact, Elsbeth Neil explores how agencies formulate and support post-adoption contact plans. It was found that while most children were planned to have some form of contact, adoption agencies differed in the extent to which this was promoted, especially face-to-face. Agencies seemed to play a leading role in determining whether or not face-to-face contact should occur, and what form it should take. However, for contact to be successful it was important that agencies did not just insist on contact, but that they helped adoptive parents to feel positive about it. There was evidence that some agencies that planned face-to-face contact remained ambivalent about its value, indicated by formal, low-frequency contact meetings that were controlled rather than supported. Such arrangements could convey negative messages about the importance of contact and the capacity of adopters and birth relatives to manage arrangements directly. A more successful model of agency involvement empowered adopters and birth relatives to find a plan that suited them, incorporated positive messages about contact and provided support where necessary.