Media Sosial Sebagai Sarana Promosi Karya Musik Di Era  Industri 4.0 (Studi Kasus Pada Band Sendau Gurau Di Semarang)

Muhammad, Yus Rizal; Rachman, Abdul

doi:10.24036/musikolastika.v2i1.35

Cited by 8 publications

(8 citation statements)

References 7 publications

(2 reference statements)

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“…In this activity, the public can also request songs via interactive telephone, ranging from original keroncong songs to innovative keroncong songs. In line with the opinion of several researchers that traditional music can compete in the era of modernity, it is driven by the dominance of radio broadcasts, film soundtracks, as well as television shows [21][22][23][24].…”

Section: Protectionmentioning

confidence: 85%

The Role of HAMKRI in Preserving Keroncong Music in Semarang

Rachman,

Utomo,

Sinaga

et al. 2022

Advances in Social Science, Education and Humanities Research

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This study intends to discuss the role of HAMKRI in preserving keroncong music, especially in the city of Semarang so that keroncong music still exists and is in demand by the public, especially the younger generation. This study used a qualitative method. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis was carried out interactively with the following stages: (1) data collection; (2) data reduction; (3) data presentation; (4) conclusion. The results showed that the role of HAMKRI in preserving Keroncong music in Semarang was divided into three aspects, namely aspects of protection, utilization, and development. The protection aspect is by socializing Keroncong music to the public widely through keroncong music seminars, live broadcasts on radio, and keroncong music competitions. The utilization aspect is by organizing keroncong music performances which can be enjoyed and appreciated by the public for free. The development aspect is by arranging keroncong songs, adding several musical instruments other than the main instrument of Keroncong music.

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Section: Protectionmentioning

confidence: 85%

The Role of HAMKRI in Preserving Keroncong Music in Semarang

Rachman,

Utomo,

Sinaga

et al. 2022

Advances in Social Science, Education and Humanities Research

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“…Adanya internet membuat jumlah pengguna media sosial di seluruh dunia terus meningkat setiap tahun. Fenomena tersebut mampu dijadikan peluang di berbagai bidang industri termasuk industri musik (Muhammad & Rachman, 2020). Strategic internet marketing kini sudah menjadi keniscayaan di tengah perkembangan teknologi informasi.…”

Section: Mengadakan Konser Musik Virtual Melalui Media Sosialunclassified

“…Hal tersebut diiringi dengan perkembangan format lagu yang berubah menjadi Mp3. Pada akhirnya, di era 4.0, karya musik dapat dinikmati melalui layanan siaran langsung pada platform media sosial online (Irnanningrat, 2017;Muhammad & Rachman, 2020).…”

Section: Mengadakan Konser Musik Virtual Melalui Media Sosialunclassified

Adaptasi Pekerja Seni Musik Dangdut di Masa Pandemi COVID-19

Fatimah

Hayati

2021

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ENGLISHOne of the government policies on management of COVID-19 pandemic is community activity restriction, includes dangdut music show. The study aims to describe the efforts of dangdut artists adapting to COVID-19 pandemic. It was qualitative research using phenomenology approach. This study was conducted in Pati Regency. Data were obtained through interviews and observation. The interviews were carried out with five instrument players and two singers. Meanwhile, the observations were made on dangdut music shows, which held offline and virtual on social media. The data were analyzed descriptively. This study found that the community activity restriction caused dangdut artists couldn’t conduct music shows and lead to income reduction. Then, those dangdut artists adapted to this situation. First, on Thursday, Juli 8 2020, some artists held a peaceful action and praying together in Pati’s city center. This action aimed the dangdut artists were allowed to perform music shows. Second, the dangdut artists transformed dangdut shows following the new normal rules. Third, conducting virtual dangdut shows through various social media, such as Youtube, Facebook, and Instagram INDONESIASalah satu kebijakan pemerintah dalam penanganan penyebaran COVID-19 adalah pembatasan kegatan masyarakat, termasuk pementasan musik dangdut. Penelitian bertujuan untuk menggambarkan upaya adaptasi yang dilakukan para pekerja seni musik dangdut di tengah pandemi COVID-19. Metode yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Penelitian dilakukan di Kabupaten Pati. Pengumpulan data dilakukan dengan wawancara dan observasi. Wawancara dilakukan dengan lima orang pemain alat musik dan dua orang penyanyi. Adapun observasi dilakukan terhadap kegiatan seni musik dangdut yang digelar secara luring maupun daring di me-dia sosial. Data dianalisis secara deskriptif. Penelitian ini menghasilkan temuan bahwa kebijakan pembatasan kegiatan masyarakat menyebabkan pekerja seni musik dangdut tidak dapat mengadakan pertunjukan. Sebagai akibatnya, pendapatan para pekerja seni musik dangdut mengalami penurunan. Para pekerja seni musik dangdut melakukan beberapa upaya agar dapat terus eksis dan bertahan hidup di tengah pandemi. Pertama, melakukan kegiatan aksi damai dan doa bersama di alun-alun Kabupaten Pati pada Kamis, 8 Juli 2020, agar diberikan izin pertunjukan. Kedua, mengadakan pertunjukan musik sesuai aturan kebiasan pola baru. Ketiga, menggelar konser musik virtual melalui berbagai media sosial seperti Youtube, Facebook, dan Instagram.

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“…It can be seen from the interest of today's young generation who start to listen a lot to want to practice keroncong music. This can happen apparently because there are strong factors that push it, one of which is because of the very intense publications on social media so that large concerts or events of keroncong music are held in Indonesia Muhammad & Rachman, 2020;Rachman et al, 2022;Sokhiba & Rachman, 2021;Zilmi et al, 2021). Many keroncong music concerts are held in several big cities, ranging from weekly and monthly to big annual concerts, which are quite prestigious, especially among young people.…”

Section: Introductionmentioning

confidence: 99%

“…The music industry can no longer depend on physical products, and music lovers are now more selective in enjoying music. In addition, Muhammad and Rachman (2020) research illustrates the development and advancement of information technology, which continues to increase, increasing social media users. Digital technology opens opportunities in various industries, including the music industry.…”

Section: Introductionmentioning

confidence: 99%

Virtual Keroncong Music Performances As An Effort To Maintain Their Existence During The Covid-19 Pandemic

Ardyanto¹,

Rachman

2022

jsm

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The COVID-19 pandemic has had a negative impact on various sectors of the creative industry, especially in the performing arts. The prolonged impact of the COVID-19 pandemic has caused activities in the performing arts sector such as performing arts and music concerts which are usually held regularly to be unable to run. To maintain its existence, O. K Tjong Young Gita Citra Alam held a virtual keroncong music performance through social media platforms. The purpose of this study is to identify and describe the use of social media platforms in organizing virtual keroncong music performances as an effort to maintain the existence and media promotion of musical works. This study uses a qualitative method with a phenomenological approach. Data collection techniques were done through observation, interviews, and document studies. Triangulation was carried out to test the validity of the data obtained before being analyzed using the stages of data collection, data presentation, data reduction, and conclusions. The results show that O. K Tjong Young Gita Citra Alam uses social media platforms such as YouTube and Instagram as a medium to organize virtual music performances as a promotion and introduces works and maintains their existence. Social media platforms such as YouTube and Instagram are very effective, practical, and efficient promotional media because information uploaded through YouTube and Instagram accounts can be conveyed easily and can be reached and accessed quickly and easily by people around the world using smartphones, laptops, and computers connected to the internet.

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Media Sosial Sebagai Sarana Promosi Karya Musik Di Era Industri 4.0 (Studi Kasus Pada Band Sendau Gurau Di Semarang)

Cited by 8 publications

References 7 publications

The Role of HAMKRI in Preserving Keroncong Music in Semarang

The Role of HAMKRI in Preserving Keroncong Music in Semarang

Adaptasi Pekerja Seni Musik Dangdut di Masa Pandemi COVID-19

Virtual Keroncong Music Performances As An Effort To Maintain Their Existence During The Covid-19 Pandemic

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