Media Convergence and Diversification – The Meeting of Old and New Media

Arsenijević, Jasmina; Andevski, Milica

doi:10.1016/j.protcy.2015.02.164

Cited by 5 publications

(4 citation statements)

References 8 publications

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“…In addition, the new media become an essential segment for the anti-tobacco promotional activities. This supports the finding of Arsenijević and Andevski (2015) regarding making people conscious about tobacco using social media. This study finds that the majority viewed different anti-tobacco promotional activities on Facebook, Twitter, Instagram, Blog, and YouTube.…”

Section: Discussionsupporting

confidence: 88%

Tobacco Related Content on New Media and Its Exposure Among University Students in Bangladesh

2021

aijssr

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The study investigates the tobacco-related content on new media and its exposure among university students in Bangladesh. A cross-sectional study design based on mixed-method approach had been used to conduct this study. A sample of 405 respondents were selected from eight public universities in Bangladesh for the survey questionnaire. Besides, 20 key informant interviews were conducted with structured question, and a checklist used for new media observation regarding tobacco-related contents. Quantitative analysis performed with descriptive and inferential statistics for survey data, while thematic analysis followed for qualitative data. The study revealed that 43.5% of respondents were exposed to tobacco-related content (TRC) in New Media. Regarding exposure to TRC, Facebook (43.5%) was on the top, followed by YouTube (39.2%), Instagram (35.6%), Online Newspaper (25.2%), Blog (22.2%) and Twitter (12.5%). Study shows that one-fifth of the respondents (20.2%) had an engagement with these TRC by post, share, like and comment through Facebook, YouTube, and Twitter. KII explored that TI promotes their products using names and logos, violating the TAPS ban, which was shared by new media users and exposed to university students. Finally, the study concludes that for attracting the university students, the tobacco industry has developed different tools and techniques in new media.

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Section: Discussionsupporting

confidence: 88%

Tobacco Related Content on New Media and Its Exposure Among University Students in Bangladesh

2021

aijssr

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“…Some conventional media have fully evolved from newspapers to online media, some continued to work in the traditional format, but could no longer remain within the old paradigm of exclusively print media. "Mature and saturated markets, loss of audiences not highly interested in news, the diminishing effectiveness of the mass media businesses model, the lingering effects of the economic crisis, and the impact of digital competitors" (Picard 2014, p. 488) triggered an intensive search for new approaches that could meet the challenges of the globalized and digitalized world, and this has led to the emergence of the media convergence concept (Arsenijević and Andevski 2015;Baranova 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

The Print Media Convergence: Overall Trends and the COVID-19 Pandemic Impact

Шерешева

Skakovskaya

Bryzgalova

et al. 2021

JRFM

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The study presented in the paper aims to analyze the Russian print media market before and during the COVID-19 pandemic, as well as the prospects of local media transformation in the challenging environment. In the pre-pandemic decade, there was a growing body of literature on media convergence in emerging markets confirming that this concept is growing in importance as a strategic path of conventional media transformation. Still, the research on the Russian conventional media transformation is scarce, the impact of the COVID-19 pandemic risks on Russian print media and their business models have not been investigated so far. To fill the gap, we combined desk research, processing of published industry statistics, and data obtained by means of expert interviews. The results confirm that in the first decades of the 21st century Russian print media paid less attention to the opportunities of media convergence than Western ones. At the same time, those Russian conventional media that set ambitious goals for their future considered the adoption of the media convergence approach as crucial, even before the pandemic. The findings show the lack of systemic measures to improve the overall situation on the national media market that faces difficult times, and the need to take into account pandemic risks in the print media management activities.

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“…Media companies cannot avoid demand for media convergence (Prastya, 2017;Maryani, 2018;Putri & Hamzah, 2018). The prospect of new media is in the possibility of participation, collaboarion and interaction between individuals (Arsenijević & Andevski, 2015).…”

Section: Introductionmentioning

confidence: 99%

Media Convergence Welcomes Industry 4.0

Prayogi

Sjafirah

Dewi

2020

J. Komun. Ikat. Sarj. Komun. Indones.

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This article discusses how media convergence, as a new era of media in welcoming the industrial revolution, is not working properly. The purpose of this study is to explain how the media today still often create content with profit priority. By using Vincent Mosco's political economy theory and case studies on local media with national networks, the author tries to unravel how the media performs its functions. As a result, even though the media has developed more advanced with the era of digital media, the media is still often used for political interests or other interests through the titles or news content they make. To anticipate this, the general public should equip themselves with the capabilities of media literacy and digital literacy, so that they cannot choose a media that is suitable for consumption in the era of industrial revolution 4.0 where the media has developed into digital domain.

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Media Convergence and Diversification – The Meeting of Old and New Media

Cited by 5 publications

References 8 publications

Tobacco Related Content on New Media and Its Exposure Among University Students in Bangladesh

Tobacco Related Content on New Media and Its Exposure Among University Students in Bangladesh

The Print Media Convergence: Overall Trends and the COVID-19 Pandemic Impact

Media Convergence Welcomes Industry 4.0

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