The mechanoresponsive behaviora nd photochemical response of an ew bis(cyanostyryl)benzene fluorophore (CSB-5) were investigated. Green fluorescencew ith l em,max of 507 nm was found for CSB-5 in chloroform solution, mirroring the behavior of ap reviously reported similar dye (CSB-6). Alternatively,c rystalline samples of CSB-5 exhibited orange fluorescence with l em,max of 620 nm, attributable to excimer emission. Althought he emission color change was not clearly noticeable by naked eye, CSB-5 exhibited mechanochromic luminescence, due to transformation into the amorphouss tate upon grinding the crystalline powder.Interestingly,r ubbedf ilms of CSB-5 preparedo ng lass substratese xhibited ap ronounced emission color change from oranget og reen when exposed to UV light. This response is the result of ap hotochemical reaction that occursi nt he amorphous state and which causes ad ecrease of the excimer emission sites so that the emission color changes from excimer to monomer.T he crystalline material did not display such ap hotoinduced emission colorc hange and the difference in photochemical reactivity between crystalline and amorphous states was exploited to pattern the emission color of rubbed films.