Measuring Users’ Awareness of Content Recommendation Algorithm: A Survey on Douyin Users in Rural China

Wei, Shuyi; Yan, Pu

doi:10.1007/978-3-031-28035-1_15

Cited by 2 publications

(2 citation statements)

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“…Douyin's success reflects the specific needs and behavioural characteristics of Chinese social media users. Social media users in China are deeply interested in strong visual stimulation and community interaction (S. Wei & Yan, 2023;Zhu, 2022). The study by Yaqi et al (2021) further found that Douyin's development met these needs by, for example, providing rich filters and sound effects to enhance the visual quality of the video; at the same time, it also supports multiple forms of community interaction such as commenting, liking, and sharing.…”

Section: Social Media In China: a Focus On Douyinmentioning

confidence: 99%

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The Review of Gratifications from Visual Communication Content Among Douyin Users

2024

HEOS

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In the rapidly evolving landscape of social media, platforms like Douyin have emerged as powerful tools for brand marketing and promotion. Douyin's exponential growth as an e-commerce platform highlights the increasing desire for social media engagement and the shared appreciation of visual content among users. Drawing on the Uses and Gratification Theory, this paper delves into the intricate dynamics of Douyin users' behavior and emotions in the realm of visual communication. By focusing on various types of visual content, this study provides a comprehensive review, offering valuable insights into the gratification, curiosity, and social needs that drive users to engage with visual content on Douyin. The research sheds light on the nuanced ways in which users interact with the platform, deepening our understanding of the evolving landscape of social media and visual communication in the digital age.

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Section: Social Media In China: a Focus On Douyinmentioning

confidence: 99%

“…For example, Douyin uses a 'fully played rate' indicator to define platform popularity and trendiness. The navigability affordance is, e.g., reflected by Douyin's 'for you' feature that easily provides new content without having to follow others to see their content (Abbasi et al, 2023;S. Wei & Yan, 2023).…”

Section: Ugt With Social Mediamentioning

confidence: 99%

The Review of Gratifications from Visual Communication Content Among Douyin Users

2024

HEOS

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Disentangling the role of algorithm awareness and knowledge in digital inequalities: an empirical validation of an explanatory model

Petrovčič,

Reisdorf,

Vehovar

et al. 2024

Information, Communication & Society

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Measuring Users’ Awareness of Content Recommendation Algorithm: A Survey on Douyin Users in Rural China

Cited by 2 publications

References 20 publications

The Review of Gratifications from Visual Communication Content Among Douyin Users

The Review of Gratifications from Visual Communication Content Among Douyin Users

Disentangling the role of algorithm awareness and knowledge in digital inequalities: an empirical validation of an explanatory model

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