DOI: 10.1108/mbe-03-2020-0042
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Patrick Hoverstadt, Lucy Loh, Natalie Marguet

Abstract: Purpose This paper aims to look at the problems of measuring the performance of business strategy. The authors look at the problem using two classical performance management paradigms and suggest a third approach which treats strategy as a stochastic network of actors and manoeuvres between those actors. Design/methodology/approach Th…

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