volume 20, issue 3, P26-41 2016
DOI: 10.1108/mbe-07-2014-0025
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Rajesh Srivastava

Abstract: Purpose The purpose of the study is to find the relation between brand score and strategy through measurement of brand score. Quantitative methods to assess consumer awareness, satisfaction and preferences are the main purposes of the study. Design/methodology/approach In the study of brands, 120 respondents participated in dish-washing category. A survey was conducted to test the brand score and to see if communication effectiveness impacts the brand score of extensions. Findings The report finds that br…

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