volume 20, issue 3, P15-25 2016
DOI: 10.1108/mbe-09-2014-0031
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Safal Batra, Sunil Sharma, Mukund Dixit, Neharika Vohra

Abstract: Purpose The purpose of this paper is to demonstrate a multi-dimensional second-order operationalization of strategic planning, to advance the understanding of this construct. Design/methodology/approach Data on the strategic planning construct were collected using survey questionnaire administered to 123 small and medium-sized manufacturing enterprises (SMEs) in India. Findings The findings clearly reveal that the strategic planning construct can be effectively operationalized as a second-order multi-dime…

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