Abstract:Introduction. Due to the communicative and psychological influence of the brand character, as an audiovisual element of the advertising message has an undeniable advantage over its other elements, especially when it comes to the verbal part of the advertising message.
The relevance of the researech is due to the information overload of the modern advertising market, in which experts try to attract the attention of the target audience and interest them in unusual properties, characteristics of the brand with th… Show more
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