Marketing strategy based on customer behaviour for the LCD-TV

Chiu, Yu Jing; Chen, Hsiao‐Chi; Tzeng, Gwo Hshiung; Shyu, Joseph Z.

doi:10.1504/ijmdm.2006.009140

Cited by 202 publications

(104 citation statements)

References 16 publications

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“…The mathematical concept of the DEMATEL method is evaluated and adjusted for different academic areas, such as strategy analysis, competence assessment, result analysis, selection, etc. Through its implementation in different academic areas, the DEMATEL method proved to be a very useful method in solving complex problems [46,[59][60][61][62].…”

Section: The Dematel Methodsmentioning

confidence: 99%

Strategic Transport Management Models—The Case Study of an Oil Industry

et al. 2016

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Abstract:The awareness of the need to preserve the environment and establish sustainable development evolved as the result of the development of the world economy and society. Transport plays a very important role in this process. It is recognized as one of the main factors in sustainable development strategy. Strategic transport management model is presented in this paper. It represents a comprehensive and complete strategic management process, beginning from the strategic analysis, then strategy formulation and its implementation to strategic control. What makes this model specific is the development of its phases using contemporary strategic management methods and MCDM (Multicriteria Decision Making) techniques. In this way, subjectivity is avoided and the decision-making process is impartial. To formulate sustainable transport strategy, the authors use a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and the fuzzy Delphi method as the basis to evaluate impact factors. Fuzzy SWOT analysis is applied to formulate strategic options and the selection of optimal option is realized through DEMATEL (Decision-Making Trial and Evaluation Laboratory)-based ANP (Analytic Network Process). The strategic transport management model is applied to Serbian Oil Industry (NIS) as a company engaged in the production and transport of oil and oil derivatives. The results presented in this paper have shown that this model can be successfully implemented in profit organizations. It also can be used to formulate strategies on the basis of scientific principles and create conditions for successful sustainable strategies implementation.

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Section: The Dematel Methodsmentioning

confidence: 99%

Strategic Transport Management Models—The Case Study of an Oil Industry

et al. 2016

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“…Elde edilen bu matris aynı zamanda karar verici uzman grubun kararıdır. Normalleştirilmiş direkt-ilişki matrisi (D) elde edildikten sonra 6 eşitliğinin eşdeğeri 7 eşitliği kullanılarak toplam ilişki matrisi (T) türetilir [39][40].…”

Section: Dematel Metodu (The Decision Making Trial and Evaluation Labunclassified

Evaluation of Problem Areas Related to the Recycling Sector via Dematel and Grey Dematel Method

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2018

Sakarya University Journal of Science

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ÖZGeri dönüşüm; doğal kaynaklarımızın tüketimini azaltarak enerji ve hammadde tasarrufu sağlar, iş imkânı olanaklarını arttırır, maliyetleri azaltarak ülke ekonomisine katkıda bulunur. Geri dönüşüm sektöründe ülke olarak oldukça geri seviyelerde olmamızın nedenleri hep tartışma konusu olmuştur. Atık yönetiminde yapılan hataları doğru tespit etmek en uygun stratejiye yönelmemizi sağlayacaktır. Bu çalışmada ülkemizde geri dönüşüm sektörüne ait ve Bilim, Sanayi, Teknoloji Bakanlığınca belirlenmiş olan sorun alanları incelenerek Dematel ve Gri Dematel yöntemleri ile önceliklendirilmiştir. Daha sonra da bu önceliklendirmelere uygun görülen politikalar değerlendirilmiştir. Çalışma sonucunda atık yönetimi konusunda uygulama eksikliklerinin en önemli sorun alanı olduğu belirlenmiş ve sorunun üstesinden gelmek için dikkat edilmesi gereken politikalar sıralanmıştır.Anahtar Kelimeler: Geri Dönüşüm, Dematel, Gri Dematel Evaluation of problem areas related to the recycling sector via dematel and grey dematel method ABSTRACT Currently, people must make well and clean decisions in difficult living and working conditions. To survive in such a Recycling saves energy and raw materials by reducing the consumption of our natural resources, increases job opportunities and contributes to the country's economy by reducing costs. The reason we are quite back in the recycling sector as a country has always been the subject of debate. Identifying correctly the mistakes made in waste management will provide us to tend the right strategy. In this study, the problem areas identified by T.C. Ministry of Science, Industry and Technology related to recycling sector are prioritized by Dematel and Grey Dematel methods. Then, the policies considered appropriate to these priorities were evaluated. As a result of the study, it has been determined that the lack of implementation in waste management is the most important problem area and the policies that should be paid attention from the top of the problem are listed.

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“…The DEMATEL method was originally developed by the Science and Human Affairs Program of the Battelle Memorial Institute of Geneva, with the purpose of studying a complex and intertwined problem [43]. It has been widely accepted as one of the best tools to solve the cause and effect relationship among evaluation criteria [43][44][45][46][47]. The original DEMATEL method is modified by some researchers so as to make it comply with their problems.…”

Section: Comparison and Relative Assessment Of Criteria Weight (Dematmentioning

confidence: 99%

The Combination of Expert Judgment and GIS-MAIRCA Analysis for the Selection of Sites for Ammunition Depots

et al. 2016

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This paper suggests spatial multi-criteria model in order to assist decision makers in the selection of sites which are suitable for ammunition depots (AD). They represent military facilities which have more criteria that need to be matched than civil structures. The proposed model is based on combined use of Geographic information systems (GIS) and multi-criteria techniques. The model application is presented in the case study of Carpathian region, the Eastern part of Serbia. The model deals with nine restrictions and six evaluation criteria. Decision Making Trial and Evaluation Laboratory-Analytic Network Process (DEMATEL-ANP) multi-criteria techniques are used to determine weight coefficients of evaluation criteria. Along with the above mentioned methods, this paper introduces a new technique for the multi-criteria decision making-MAIRCA (MultiAttributive Ideal-Real Comparative Analysis) method. The MAIRCA method is used for the ranking and selection of suitable locations. The results have shown that 45 km 2 of the Carpathian region is very suitable for ammunition depot construction. The MAIRCA method chose location L1 as the most appropriate. Sensitivity analysis shows that the model is capable of identifying a suitable ammunition depot location. This approach can be helpful in determining suitable ammunition depot locations in other regions with similar geographic conditions and can also be successfully used for the suitability assessment of existing ammunition depots.

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Marketing strategy based on customer behaviour for the LCD-TV

Cited by 202 publications

References 16 publications

Strategic Transport Management Models—The Case Study of an Oil Industry

Strategic Transport Management Models—The Case Study of an Oil Industry

Evaluation of Problem Areas Related to the Recycling Sector via Dematel and Grey Dematel Method

The Combination of Expert Judgment and GIS-MAIRCA Analysis for the Selection of Sites for Ammunition Depots

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