2021
DOI: 10.23917/jisel.v4i2.14716
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Marketing Ethics At Islamic Banks: Principles And Practices

Abstract: This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P's marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P's marke… Show more

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Cited by 9 publications
(9 citation statements)
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References 32 publications
(43 reference statements)
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“…Karena nilai-nilai etika dalam transaksi ini diharapkan untuk mematuhi larangan riba, ketidakpastian dan perjudian. Nilai etika ini juga ingin mengikat antara transaksi keuangan dan aktivitas di ekonomi yang sebenarnya (Al Hadi et al, 2021).…”
Section: Resultsunclassified
“…Karena nilai-nilai etika dalam transaksi ini diharapkan untuk mematuhi larangan riba, ketidakpastian dan perjudian. Nilai etika ini juga ingin mengikat antara transaksi keuangan dan aktivitas di ekonomi yang sebenarnya (Al Hadi et al, 2021).…”
Section: Resultsunclassified
“…This latest financial channel, dubbed mobile banking, has revolutionized how personal banking transactions are conducted. Mobile commerce's mobilhttp://dx.doi.org/10.21511/bbs.17 (3).2022.01 ity in banking makes it ideal for offering personal banking or retail banking services to individual consumers (Santhiya & Radhika, 2019b). M-banking is a service given by a bank or other financial institution to its customers that allows them to do a range of banking transactions using a mobile device such as a smartphone, tablet, or personal digital assistant, according to Kwateng et al (2019).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In using this M-banking application, customers should be careful of fraud. The findings of Handayani and Ferdiansyah (2012) Banks and Bank Systems, Volume 17, Issue 3, 2022 http://dx.doi.org/10.21511/bbs.17 (3).2022.01…”
Section: Negative Impact On Using Islamic M-bankingmentioning
confidence: 99%
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“…This affects the efficiency of the organization and will cause customers to distrust employees and the organization, causing damage to the organization (Sulisnaningrum, Widarni, & Bawono, 2022). This affects the efficiency of the organization and will cause customers to distrust employees and the organization causing damage to the Islamic bank organization (Al Hadi, Cahyo, & Budi, 2021).…”
Section: Introductionmentioning
confidence: 99%