provide an extensive look at marketing for information institutions. Starting from core marketing concepts, and transitioning into Information Science territory, they use examples and case studies to further highlight basic concepts like market evaluation, market segmentation, market research and using the marketing mix. The guide is a detailed explanation of traditional marketing theories combined with uses of new technologies such as social media enabled by the internet culture. This, however, is not a how-…
scite is a Brooklyn-based startup that helps researchers better discover and evaluate scientific articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by researchers from dozens of countries and is funded in part by the National Science Foundation and the National Institute of Drug Abuse of the National Institutes of Health.